Last week a forum about opportunities in Central America was held at the facilities of Zona Franca Consortium in Bouzas. The invited speaker was the Deputy Director of G.O.C., Paloma González-Novo.
The presentation was focused on the opportunities offered by the Central American market, primarily in Panama. Aspects such as the role of bureaucracy in business were also discussed, as well as the importance of socio-cultural factors and their influence on consumption patterns.
Paloma González-Novo is a construction engineer and has developed most of her professional career in Panama, working at companies in the construction sector.
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